Finance Govindarajan Marketing Project 
Marshall Goldsmith
FEBRUARY 8, 2018
I am very excited to announce the selection of the 100 Coaches in our pay-it-forward project! For those of you who haven’t heard of the project, here is a little back story. I made a 30-second video about the project for LinkedIn. Three iconic leaders inspired the 100 Coaches project. 100 COACHES. Corporate CEOs.
Harvard Business Review
DECEMBER 14, 2011
As my colleagues noted in a Harvard Business Review article earlier this year, the extremes in most Asian markets are well served. A recent OECD study projected that spending by Asian middle class consumers will have grown from $4.9 Tuck Professor Vijay Govindarajan calls this reverse innovation. The shift to localization.
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