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How CMOs and CROs Can Be Allies

Harvard Business Review

With a little creativity, CMOs can work with them to monetize that data to create new products and, in some cases, whole new markets. The risk team helped run the numbers to ensure the client met the right credit threshold, then marketing prepared the package and the reps went to work.

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Why Some of the Most Groundbreaking Technologies Are a Bad Fit for the Silicon Valley Funding Model

Harvard Business Review

“The venture capital model works well when the primary risk is finance risk — as the entrepreneurial team works to scale their business model — but it doesn’t work so well when technological risk and market risk coincide,” Errol Arkilic, an investor that specializes in hard tech ventures, told me.

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Stop Trying to Predict Which New Products Will Succeed

Harvard Business Review

And, if prediction falls outside of an acceptable range, we should hold our teams accountable for predicting poorly. respectively, suggesting that market risk is the major driver of our inability to predict. Look at the variance of your new-market products.

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Can Your C-Suite Handle Big Data?

Harvard Business Review

Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building, while Chief strategy officers (CSOs) joined top teams to help grapple with complex and fast-changing global markets. Six top-team tasks. Establishing new mind-sets.

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3 Emerging Market Risks Companies Should Watch for in 2018

Harvard Business Review

They devote far more time to internal execution and competitive risks than to external risks that can change the playing field. This means that many emerging market risks get cut from the senior leadership agenda. Top leaders tend to focus more on status updates than on contingency planning.