LVMH, Hermès, and the Danger of Going 'A Little Bit Public'
Harvard Business Review
MARCH 8, 2011
Academically, there are a multitude of studies which have found one superior to the other, in a variety of different markets, country, and controlling group cultures. However, as a result of pressure by some family members to cash out of the company in the early 1990s, the company listed 25% of its voting shares on the public market.
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