Eric Jacobson
OCTOBER 8, 2023
Chan Kim and Renee Mauborgne. Kickstarter : Public idea financing without displacing investors or banks. Chan Kim and Renee Mauborgne W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. 1B+ current valuation.
Harvard Business Review
MARCH 23, 2012
Michael Mauboussin doesn't write about innovation, but his clear writing that blends finance, strategy, and psychology puts him on my list. Chan Kim , and Renee Mauborgne. Some readers have asked why I put A.G. Lafley and not Steve Jobs on my list. One natural question is, "Who is next?"
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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