First-mover Advantage Innovation Operations Positioning 
Harvard Business Review
MAY 4, 2016
In turn, the first mover experiences explosive growth and assumes a dominant market position while earning wonderful profits. At first people thought the market leaders would be wrapped up in a few years. But those positions proved vulnerable. End of story.
Harvard Business Review
MAY 28, 2015
Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. What is the greatest impediment preventing Americans from getting good health care?
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