Harvard Business Review

JANUARY 8, 2013

When I ask business executives about their company's strategy — or about an apparent lack thereof — they often respond that they can't or won't do strategy because their operating environment is changing so much. There isn't enough certainty, they argue, to be able to do strategy effectively. In truth every company has a strategy.

Uncertainty 10

Uncertainty Strategy First-mover Advantage Fashion 10

Harvard Business Review

MAY 28, 2015

The good news: By engaging this market segment and rebuilding trust, health care companies can have a first-mover advantage. They must first develop gender smarts with customers and exhibit the behaviors women seek, as decision makers, to serve their needs.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

MAY 4, 2016

In turn, the first mover experiences explosive growth and assumes a dominant market position while earning wonderful profits. At first people thought the market leaders would be wrapped up in a few years. But those positions proved vulnerable. End of story.

First-mover Advantage 8

First-mover Advantage Advertising Marketing Disruptive Innovation 8