Strategic Choices Need to Be Made Simultaneously, Not Sequentially
Harvard Business Review
APRIL 3, 2017
That is because no meaningful Where to Play choice exists outside the context of a particular How to Win plan. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.; In other words, there aren’t inherently strong and weak Where to Play choices.
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