Fixed Costs Goal Innovation Leadership 
Harvard Business Review
JULY 27, 2017
Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”
Harvard Business Review
OCTOBER 6, 2014
So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl? The goal is to attract the British middle classes, and it appears to be working. Whether they can do it this time depends on the strength of their leadership. Aldi UK sales grew from $6.3
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