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My Best Blogs of 2011

In the CEO Afterlife

There has to be a break from day-to-day operations in the process. Why Mission Statements Suck [link]. Brand Managers inherit brands and manage existing franchises. Strategic Plans have to start with deep strategic thought and the right conviction. You’re Not a Real Marketer until You Create a Brand [link].

Blog 222
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How Do I Start A Small Business?

Strategy Driven

You can consider opening a franchise for any established company where you will only require to find a proper location and arrange funds for your operations. Will it be a personal need or a market need? It is important to have these answers before starting a small business. Having a solid ground of reasoning behind your idea.

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Customized Company Culture

Steve Farber

Gill didn’t know biscuits about the doggie daycare business, but he had a love of dogs and more than 30 years of experience in retail and franchising with companies like Pizza Hut and Gloria Jean’s Coffee. One of Gill’s first new hires was an “emotionally intelligent” VP of operations. Break the leash.

Company 40
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8