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PRINCIPLES OVER PROCESS

N2Growth Blog

Global Practice Chair, Strategy N2Growth. Much more than your typical SWOT analysis is needed here to get it right. By Mark Hefner. ADVANTAGE STRATEGY. Five Paradigm-Shifting Principles. Repeatable processes and procedures add great value in stable and predictable times.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. I worked on more than a few global brands where the management and marketing team really didin’t fully understand the strengths of own brand. And, the SWOT analysis is not the way to do it.

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