Globalization Marketing PPM Technology 
Harvard Business Review
JANUARY 19, 2011
The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.
Harvard Business Review
DECEMBER 4, 2015
The argument for the inclusion of the business community went like this: corporations have the combination of skills, resources, motivation, and agility to implement changes on a global scale. Now we are left nearly empty-handed, with no meaningful regulation of greenhouse gas emissions, and no market-based mechanisms to control them, either.
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