Goal, Market Penetration, Marketing and Operations

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Goal

Market Penetration

Marketing

Operations

Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. There are other operational considerations.

Retail

Retail Merchandising Market Penetration Brand

Jack Welch’s Approach to Breaking Down Silos Still Works

Harvard Business Review

SEPTEMBER 9, 2015

After some investigating, they discovered that their fragmented, geographically dispersed matrix structure made it very difficult for the program managers to coordinate efforts across functions, keep everyone focused on the cost and delivery goals, and get people to reach consensus.

Welch

Welch Supply Chain Consensus Engineering

Leadership Digital

Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

Jack Welch’s Approach to Breaking Down Silos Still Works

Stay Connected