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Goal

Nalebuff

Strategy

Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. Your company needs to either evolve its competitive strategy to embrace selective collaboration with rivals downstream and upstream, or prepare to become obsolete.

Co-Opetition

Co-Opetition Company Brandenburger Game Theory

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In many circumstances, forming co-opetitions is better than traditional collaborations because they create transparency about motivations, agendas, and goals. Collaboration Strategy'

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Why Your Company Should Partner with Rivals

Use Co-opetition to Build New Lines of Revenue

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