Why Your Company Should Partner with Rivals

Harvard Business Review

The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In many circumstances, forming co-opetitions is better than traditional collaborations because they create transparency about motivations, agendas, and goals. Examples of high-profile failed business collaborations are everywhere.