Gordon Loyalty Marketing Technology 
N2Growth Blog
JANUARY 3, 2011
They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.
Harvard Business Review
MAY 17, 2017
Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. When Continental shuttered Lite, then CEO Gordon Bethune said, “It wasn’t implemented in an orchestrated way.” ” Other carriers fly airplanes that carry people.
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