article thumbnail

Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. But, not every CEO follows this trodden path. Search My Site.

CEO 100
article thumbnail

Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Branding Logic Behind Google’s Creation of Alphabet

Harvard Business Review

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. In contrast to Starbucks, the Virgin brand strategy is a high-wire act that requires incredible management and marketing skill and creativity.

Brand 8
article thumbnail

How to Explore Cause and Effect Like a Data Scientist

Harvard Business Review

New production, marketing, planning, and investment issues, requiring a careful look, come all the time. I’ve given passing thought to dieting, but other than a few points that have been hammered into all of us (e.g., “Too One possible explanation is that I was traveling most of those weeks. I like to exercise and get plenty.

Travel 8