Heskett Innovation Operations Products 
Skip Prichard
JUNE 22, 2020
With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. The culture required to drive a strategy of innovation is different from the culture required to develop efficiency or operational excellence.
Harvard Business Review
DECEMBER 14, 2011
Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors. But is there a direct correlation between employee investment and the balance sheet?
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