Heskett Management Marketing Project 
Tanveer Naseer
FEBRUARY 20, 2018
Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. ” John was stunned, but he managed to say: “But why was I invited to this meeting if I can’t share my view?” You’re a new manager, and you’d better fit in!
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.
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