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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business Review

A focus on solutions might mean they figure out how to help you reach your goal weight. Selling solutions became popular in the early 2000s when customers didn’t know how to solve their problems. It even applies its smart sensor technology to teeth brushing. A focus on products means a focus on selling running shoes.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

In his first book, NINCOMPOOPERY: Why Your Customers Hate You-and How to Fix It , he leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. Because if the repair shop had bothered to train and trust the mechanic on more than just technical skills—e.g.,

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Why President Kagame Runs Rwanda Like a Business

Harvard Business Review

So far, Rwanda''s three big clusters are coffee, tea, and tourism, but Porter is convinced there are more to come. In the initial three areas of coffee, tea, and tourism, that effort has advanced quite far now. Rwanda is winning international awards and marketing globally, and tourism is booming. Teachers don''t get trained.

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