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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 201
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My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Human Resources. Leadership.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology. Human Resources.

CEO 112
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Leadership. Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Human Resources.

Strategy 131
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168
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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. I suppose this is partially as a technology executive, I think in startups and technology. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

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