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Understanding Customers Is Everyone's Job

Harvard Business Review

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.

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It???s Time to Retool HR, Not Split It

Harvard Business Review

Retooling HR makes organization leaders smarter by applying their existing sophistication about finance, engineering, operations and marketing to HR and talent decisions. Human resources Leadership Talent management' Yet this evidence is apparently not well-known.

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Using Supply Chains to Grow Your Business

Harvard Business Review

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.

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The Internet of Things Will Change Your Company, Not Just Your Products

Harvard Business Review

In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Sales operations must consider changes to market segmentation, territory management, and resource allocation. Human resources. These may involve new areas for the company (e.g.,