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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. And, the SWOT analysis is not the way to do it. Human Resources. In the CEO Afterlife.

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Marketing plan for a training company

Rapid BI

A Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business.

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Human Resources. Search My Site. Search for: Categories.

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Marketing plan for a training company

Rapid BI

Marketing Plan is sometimes called a marketing strategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of tim.