Harvard Business Review

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The next morning, Lance was in his office when he got a text from Jhumpa, the head of product and merchandising: Can you talk? It’s not a skill you’re born with.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

JUNE 26, 2017

As the industry moved toward an emphasis on customer service and merchandising, the company fell behind, because its employees were focused more on increasing inventory turns and sales per square foot. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

Brand 8

Brand Company Operations Merchandising 8