Modern Servant Leader

MARCH 19, 2013

Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.

Media 206

Media Public Relations Human Resources Quality 206

Modern Servant Leader

NOVEMBER 1, 2012

In the training, point out the basics, such as: Relevant social media posts on your company, brand, products and services. These are often found in Support, Marketing and Human Resource departments. On the other hand, what if a marketing campaign starts to go viral on social media channels? Specialists.

Media 195

Media Training Case Study Human Resources 195

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62