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The Benefits of Hiring Your Best Customers

Harvard Business Review

The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Sales & Marketing Adapted from.

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What the Best Transformational Leaders Do

Harvard Business Review

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. Theodor Weimer , Country Chairman at UniCredit.

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How to Gain Credibility When You Have Little Experience

Harvard Business Review

There’s a meme on the internet, which speaks truth about a dilemma for young people entering the hypercompetitive workforce of 2017. Demonstrate to them your motivation, commitment, and relevant expertise, and when possible, find ways you can be of service to them and help them with their work.

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