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How CMOs and CROs Can Be Allies

Harvard Business Review

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. Gauge and influence a customer’s “next best action.”

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Can Your C-Suite Handle Big Data?

Harvard Business Review

Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building, while Chief strategy officers (CSOs) joined top teams to help grapple with complex and fast-changing global markets. The hunt for such talent is taking place in the world’s hottest market for advanced skills.

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Entrepreneurship: A Working Definition

Harvard Business Review

The entrepreneur's task is to manage this uncertainty, while recognizing that certain risks cannot be influenced by their actions. On the one hand, it can be difficult to reduce risk without resources. On the other hand, it can be difficult to persuade resource owners to commit to a venture when risk is still high.