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Entrepreneurship: A Working Definition

Harvard Business Review

The entrepreneur's task is to manage this uncertainty, while recognizing that certain risks cannot be influenced by their actions. On the one hand, it can be difficult to reduce risk without resources. On the other hand, it can be difficult to persuade resource owners to commit to a venture when risk is still high.

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Can Your C-Suite Handle Big Data?

Harvard Business Review

Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths. In some cases, the way forward will be to enhance the mandate of (and provide new forms of support for) the chief information, marketing, strategy, or risk officer.

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How CMOs and CROs Can Be Allies

Harvard Business Review

But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.