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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid).

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Lessons from Honda's Early Adaptive Strategy

Harvard Business Review

My last post talked about how a little-known company , Grace Manufacturing, took a flexible and opportunistic approach to its strategy when its core business faltered. As Kawashima recalled, "We had no strategy other than the idea of seeing if we could sell something in the United States." He can be found on Twitter at @Richardsona.