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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. To quote the late, great C.K.

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How One Nonprofit Is Expanding Health Care for the Uninsured

Harvard Business Review

It’s a solution we discovered during our research in India, and involves breakthrough innovations that drive down health care delivery costs so much that the margins from serving those who can pay is more than enough to cover the costs of those who cannot. It also pursued process innovations that resulted in cost savings.

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Lessons from Honda's Early Adaptive Strategy

Harvard Business Review

My last post talked about how a little-known company , Grace Manufacturing, took a flexible and opportunistic approach to its strategy when its core business faltered. As Kawashima recalled, "We had no strategy other than the idea of seeing if we could sell something in the United States." He can be found on Twitter at @Richardsona.