Innovation Loyalty Marketing Ries 
Harvard Business Review
MAY 9, 2016
By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty. Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Brand innovators tend to create different kinds of relationships.
Harvard Business Review
AUGUST 16, 2016
When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. ’ Sometimes you need to be reminded of that.”
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