Innovation Management Project Word of Mouth Marketing 
Terry Starbucker
JANUARY 13, 2013
We have cultivated a unique culture and management approach that we call the Hacker Way. The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Projects succeed or fail based on whether they deal adequately with potential pitfalls and obstacles. Abstract thinking is useful for early stages of innovation.
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