Terry Starbucker

JANUARY 13, 2013

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Walter was named among 25 Women Who Rock Social Media in 2012.

CEO 335

CEO Word of Mouth Marketing Leadership IPO 335

Harvard Business Review

SEPTEMBER 25, 2013

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues.

Proposal 8

Proposal Innovation Word of Mouth Marketing Entrepreneur 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Projects succeed or fail based on whether they deal adequately with potential pitfalls and obstacles. Abstract thinking is useful for early stages of innovation.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13