Terry Starbucker

JANUARY 13, 2013

At Facebook, allegiance to the hacker way permeates every aspect of the business, from product innovation to organizational structure to management and training. You are recognized and respected based on your contributions to the improvement of the product; your résumé or your age doesn’t matter.

CEO 335

CEO Word of Mouth Marketing Leadership IPO 335

Harvard Business Review

SEPTEMBER 25, 2013

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues.

Proposal 8

Proposal Innovation Word of Mouth Marketing Entrepreneur 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Projects succeed or fail based on whether they deal adequately with potential pitfalls and obstacles. Abstract thinking is useful for early stages of innovation.

Word of Mouth Marketing 12

Word of Mouth Marketing Transportation Market Segmentation Advertising 12