Leading Blog
NOVEMBER 22, 2011
“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Fix the Hassle Map.
First Friday Book Synopsis
MAY 17, 2011
Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.
Rajesh Setty
SEPTEMBER 1, 2008
For a brilliant explanation of the concept, please refer to Adrian Slywotzky’s work. Overview can be found in this book “ How to Grow When Markets Don’t &# All the best! Posted in the Business Models , Innovation category. Of course, not at this scale but the thinking has to be the same.
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