Innovation Mauborgne Positioning Technology 
The Horizons Tracker
JULY 25, 2023
When we think of innovation, we often do so through the lens of “creative destruction” The phrase, which was memorably coined by economist Joseph Schumpeter, suggests that innovation typically happens when an incumbent is gazumped by a new upstart. ” What is non-disruptive innovation? INSEAD’s W.
Harvard Business Review
MAY 12, 2015
Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment.
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