The Horizons Tracker

JULY 25, 2023

When we think of innovation, we often do so through the lens of “creative destruction” The phrase, which was memorably coined by economist Joseph Schumpeter, suggests that innovation typically happens when an incumbent is gazumped by a new upstart. ” What is non-disruptive innovation? INSEAD’s W.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. Deviating from industry norms.

Blue Ocean Strategy 133

Blue Ocean Strategy Mauborgne Long-term Strategy 133

Harvard Business Review

SEPTEMBER 20, 2017

The local toy store seemed positively drab in comparison. Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. Parents, for their part, were drawn by the “everyday low price.”

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MAY 12, 2015

Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

OCTOBER 2, 2013

Chan Kim and Renée Mauborgne examined the emergence of outrageously successful companies like Cirque du Soleil, and claim to have discovered the keys. How else could they have moved their businesses into positions that so thoroughly defied competition? Iraq is far from a viable democratic system. As just one example, academics W.

Engineering 11

Engineering Succession Mauborgne Critical Success Factor 11