N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

It enhances your brand reputation and awareness. It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). Most customers are interested in your content first (how much you know about their pain points) before purchasing your products or services.

Marketing 105

Marketing Content Audience Brand 105