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Competitive Advantage from the Bottom of the Pyramid

LDRLB

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability.

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Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

One commented that "he travels through life, constantly observing. o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. He doesn't just observe - he acts! Be creative.

Ulrich 134
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To Profit from Doing Good, Start Small

Harvard Business Review

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. As Jason Saul argues in his new book Social Innovation Inc. , Prahalad called the bottom of the pyramid.