Harvard Business Review

DECEMBER 5, 2012

The Android operating system has been outselling Apple's iOS by nearly a 5:1 ratio. Put another way, Apple's UX metric seems to encourage ROE — Return on Engagement — where Android emphasizes ease-of-use and opportunity. Today, innovators hurt themselves by treating "engagement" as a subset of the total UX.

ROE 10

ROE Metrics Download Comparison 10

Harvard Business Review

JULY 23, 2012

But let's face it, Microsoft won't pay you to conquer the Amazon or extract salmon roe. Before I turned to writing and starting an incubator, my last traditional office job was leading growth and innovation at a Fortune 100 company. Just make sure to cook the sauce away from the sprinkler system. Offices are where the work is.

ROE 13

ROE Gordon Incubator Chemicals 13

Harvard Business Review

OCTOBER 20, 2011

corporation than "what's the ROE on that?" ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. So it's time to address our measurement system seriously at the firm level.

ROE 12

ROE Debt to Equity Ratio Innovation Incentives 12