Harvard Business Review

APRIL 7, 2014

We found that family businesses handily outperformed non-family companies during both the 2001 and 2008 recessions in terms of a key metric, Tobin’s q. Leadership Marketing' and is likely to grow more in the future than one with a lower Tobin’s q.) . and their social concerns shot up from 4.2

First-mover Advantage 9

First-mover Advantage Intangible Assets Sample Metrics 9

Harvard Business Review

JUNE 22, 2016

Taking a clear look at your starting point will enable you to understand your strengths and weakness, and identify the long-term habits that you will need to shift and eventually transform your business. Second, make a complete inventory of all your organization’s assets. If not, your transformation is sure to stall out.

Intangible Assets 10

Intangible Assets Business Model How To Intellectual Capital 10

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. And the mathematics of long-term financial success — revenues, profits, cash flow — square perfectly with this scorecard. Bettinger is not alone.

Intangible Assets 11

Intangible Assets Ethics Short-term Reputation 11