Leading Blog
JANUARY 27, 2012
Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment.
Harvard Business Review
JULY 3, 2015
Transactors : These customers have no loyalty to your brand. Your success is theirs, whether the rewards are monetary or intangible. Co-creation is less a measure of “customer loyalty” than an indicator of “reciprocal loyalty,” where both parties serve each other. Your customers are waiting.
Frank Sonnenberg Online
MAY 25, 2021
It’s so easy to lose sight of the things that you can’t see. There is a tendency to believe that if something cannot be quantified, it does not exist.
Expert insights. Personalized for you.
284 
Let's personalize your content