Harvard Business Review

JULY 18, 2017

Toyota has a class of shares that gives investors “loyalty dividends” if they hold onto them for five years. An informed shareholder, who looks beyond earnings numbers and analyzes the company’s intangible assets, would notice that the firm has mortgaged its future. Other proposals go further.

Short-term 8

Short-term Intangible Assets Hedge Long-term 8

Harvard Business Review

OCTOBER 24, 2016

This disconnect is a major problem for the continuing development of efficient capital markets. Collectively, the world’s investment giants hold in excess of $70 trillion in assets, which represents the bulk of investable capital globally. How is this state of affairs possible?

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

JULY 3, 2015

Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Although the Net Promoter Score (NPS) is a market standard, customer promotion alone can’t sustain a co-creation model. Transactors : These customers have no loyalty to your brand.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

FEBRUARY 7, 2014

And finally, highly reputed companies are more stable, which means they have higher market valuation and stock price over the long term and greater loyalty of their investors, which leads to less volatility. So why doesn’t every company do what CVS did?

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8