Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. The ultimate goal is to treat information as a tangible flow rather than an intangible asset stuck on the balance sheet.

Company 8

Company Intangible Assets Information Self-aware 8

Harvard Business Review

JULY 29, 2014

At the same time, alternative approaches to accessing capital and funding projects proliferated, forcing financial decision-making to become increasingly sophisticated. While we disagree with Charan’s solution, we think he’s on to something when he asserts that the best CHROs have line and/or operational business experience.

CFO 10

CFO Charan Intangible Assets Human Resources 10

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. When properly installed and operated, it delivers financial growth. Perhaps the accountants are just overcomplicating a basic idea.

Intangible Assets 12

Intangible Assets Ethics Short-term Reputation 12

Harvard Business Review

FEBRUARY 7, 2014

Before being attacked for behavior that could easily be labled unsustainable, the company teamed up with the World Wildlife Fund (WWF) a few years ago in a project to put all of the water back that they take out. In other words, they plan to become water neutral. They then told this to the world in a co-branded ad with the WWF.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

SEPTEMBER 15, 2017

But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate. Investment only creates value if its returns are higher than the other projects shareholders could invest in. Such a nefarious use of corporate funds makes for great headlines.

Short-term 8

Short-term Long-term Intangible Assets Rate of Return 8

Harvard Business Review

JULY 3, 2015

True, customers can customize their M&Ms, build their own bikes with Trek Project One, create unique doors for their home at Jen-Weld, and design their own Nike running shoes. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track. Operate your new co-creative digital business.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

SEPTEMBER 19, 2018

As banks rush to digitize their operations , many have found that closing their local branches can help maintain a high return on an otherwise pricy transformation. These meetings allowed for the exchange of important information about the business model, intangible assets, future prospects, and more. reduction in a single year.

Banking 8

Banking Entrepreneur Finance Intangible Assets 8