Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? Lynanne Kunkle, VP-Global Talent Development and HR-Asia for Whirlpool, is a case in point.

CFO 10

CFO Charan Intangible Assets Human Resources 10

Harvard Business Review

FEBRUARY 7, 2014

Before being attacked for behavior that could easily be labled unsustainable, the company teamed up with the World Wildlife Fund (WWF) a few years ago in a project to put all of the water back that they take out. In other words, they plan to become water neutral. They then told this to the world in a co-branded ad with the WWF.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

JULY 3, 2015

True, customers can customize their M&Ms, build their own bikes with Trek Project One, create unique doors for their home at Jen-Weld, and design their own Nike running shoes. Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Operate your new co-creative digital business.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

SEPTEMBER 15, 2017

But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate. Investment only creates value if its returns are higher than the other projects shareholders could invest in. Such a nefarious use of corporate funds makes for great headlines.

Short-term 8

Short-term Long-term Intangible Assets Rate of Return 8

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. This monitoring turns up an anomaly at a key customer that indicates a failure is imminent.

Company 8

Company Intangible Assets Self-aware Diversity 8

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. The ultimate goal is to treat information as a tangible flow rather than an intangible asset stuck on the balance sheet.

Company 8

Company Intangible Assets Information Self-aware 8