Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? The CHRO must step up to the implications of the new world of work.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

FEBRUARY 7, 2014

Before being attacked for behavior that could easily be labled unsustainable, the company teamed up with the World Wildlife Fund (WWF) a few years ago in a project to put all of the water back that they take out. In other words, they plan to become water neutral. They then told this to the world in a co-branded ad with the WWF.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

SEPTEMBER 15, 2017

Investment only creates value if its returns are higher than the other projects shareholders could invest in. Since these shareholders have “skin in the game”, they have the incentive to look beyond earnings and instead look to a company’s long-term growth opportunities and intangible assets.

Short-term 8

Short-term Long-term Intangible Assets Rate of Return 8

Harvard Business Review

JULY 3, 2015

True, customers can customize their M&Ms, build their own bikes with Trek Project One, create unique doors for their home at Jen-Weld, and design their own Nike running shoes. Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. for the right incentives and shared value.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

SEPTEMBER 25, 2014

There’s a demand for this type of information, and thus product and market opportunities, but in an information services marketplace where people want everything for nothing, it is not easy to monetize information products. The ultimate goal is to treat information as a tangible flow rather than an intangible asset stuck on the balance sheet.

Company 8

Company Intangible Assets Information Self-aware 8

Harvard Business Review

SEPTEMBER 25, 2014

There’s a demand for this type of information, and thus product and market opportunities, but in an information services marketplace where people want everything for nothing, it is not easy to monetize information products. In short, from many to one to many. It is hard enough to act on solid information about the past.

Company 8

Company Intangible Assets Self-aware Diversity 8