Remove Intangible Assets Remove Marketing Remove Project Remove Technology
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What It Will Take to Fix HR

Harvard Business Review

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? Now compare that to the context and condition of today’s CHRO role.

CFO 11
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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

True, customers can customize their M&Ms, build their own bikes with Trek Project One, create unique doors for their home at Jen-Weld, and design their own Nike running shoes. Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. for the right incentives and shared value.

CRM 8
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What the Companies That Predict the Future Do Differently

Harvard Business Review

There’s a demand for this type of information, and thus product and market opportunities, but in an information services marketplace where people want everything for nothing, it is not easy to monetize information products. The ultimate goal is to treat information as a tangible flow rather than an intangible asset stuck on the balance sheet.