Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. The next thing the company knew, it couldn’t raise prices anymore, and market share kept falling.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

OCTOBER 14, 2013

Kaplan and Michael E. The results are often surprising; for example in the pilot project described in Kaplan’s and Porter’s 2011 HBR article , one finding was that most providers’ existing cost systems underestimate the cost of new patient evaluation services by 15% to 20%. Health Operations'

Health Care 8

Health Care Kaplan Porter Cost 8

Harvard Business Review

FEBRUARY 24, 2015

” For the first time, a major retailer is giving prominent shelf space — albeit virtual — to companies operating in a better way. Rob Kaplan, Director of Sustainability at Walmart, gave an example of this important difference using electronics. And third, being best-in-class is not the same as being sustainable.

Productivity 8

Productivity Products Supply Chain Kaplan 8