Leadership, Marketing, Mauborgne and Positioning

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.

Blue Ocean Strategy

Blue Ocean Strategy Tools Strategy Mauborgne

Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy

Blue Ocean Strategy Strategy Execution Supply Chain

Leadership Digital

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Closing the Gap Between Blue Ocean Strategy and Execution

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