Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

The Horizons Tracker

JULY 25, 2023

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Disruptive innovation is far more commonly understood and involves creating a new market within existing industry boundaries. INSEAD’s W.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W. Deviating from industry norms.

Blue Ocean Strategy 134

Blue Ocean Strategy Mauborgne Long-term Strategy 134

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. For decades, strategy gurus have been telling firms to differentiate.

McKinsey 13

McKinsey Mauborgne Competitive Advantage Porter 13

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

SEPTEMBER 20, 2017

The local toy store seemed positively drab in comparison. Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. Parents, for their part, were drawn by the “everyday low price.”

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MAY 12, 2015

Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment. When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8