Long-term Marketing McClelland Personal Power 
The Empowered Buisness
JULY 14, 2015
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., They want to pay more attention to a long term, rather than short term, view. In the context of MAPs assessment, the Power pattern reflects to what extent a leader wants to be in charge.
Harvard Business Review
JULY 1, 2014
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. But possibly the biggest adjustment for leaders of today is a power shift that is requiring major changes to how they think and work.
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